The Importance of Vegan & Cruelty-Free Makeup Brands

We are living in the biggest moment of self-love, self-care, skincare, beauty and makeup! The beauty community is booming!

One cannot scroll Instagram, Facebook, Twitter or YouTube without seeing something about one of the aforementioned. With the development of social media and its integration into our everyday lives, we’ve seen makeup and the beauty community become one that is hyper visible (meaning you can see it literally everywhere). There are literally hundreds of thousands of different beauty brands, from the mainstream and well-known brands to the small, one person run indie brands.

With there being so many available options, how does one choose which brand to go with? Well, there are a couple of keywords that have become really popular within the beauty community recently and those are: VEGAN and CRUELTY-FREE. A lot of consumers have decided that they would like to buy brands that are vegan and/or cruelty-free because they align with their moral values. The question is, what exactly do those keywords mean? Why should people be more compelled to buy them? Also, what happens if those keywords aren’t anywhere to be seen?

Well, according to PETA (People for the Ethical Treatment of Animals), “ Cruelty-free means that the product was developed without any tests on animals, while vegan means that the product does not include any animal-derived ingredients.” 

Why might these facts, vegan and cruelty-free, be important points for consumers? Is it actually? In recent years, once again, thanks to the advancement of social media and interconnectedness via the internet, you see a lot of people being more vocal about the social issues that are dear to them. An article in the New York Times said “For many brands, she said, concern about the ethical and environmental impact of their products is the No. 1 consumer question they encounter.” There are also a multitude of socially conscious groups like PETA, BLM, Amnesty International, ACLU and many more, that are pushing people to be more conscious of the things that they do, say, think, consume, etc., in favor of being considerate of others. 

Most people feel comforted and are more likely to buy things that they know align with their personal moral values. Most people don’t purposely hurt other living beings, nor do they find pleasure in it. If you have the option/opportunity to buy something that harms animals in no way at all, wouldn’t you? 

If you’re interested in diving in to cruelty-free and vegan makeup purchases we’ve attached a comprehensive list here  to make it a little easier for you. If you’d like to shop small and support a black woman owned makeup brand that is cruelty-free and vegan, try a consumer favorite, Aura Rouge Beauty. Let’s all try to be more vigilant when it comes to social issues that matter to us. Advocacy and speaking out are important but so is putting your money’s buying power into the conversation as well.

Cheng, A. (2019, February 26). Why You Should Care About Vegan Beauty. Retrieved July 25, 2020, from

Cruelty-Free Makeup That's Also Vegan. (2020, July 21). Retrieved July 25, 2020, from